PT Journal
AU de- Matteis, ALM
TI The articulation of semiotic codes in cabin crew/passenger interaction: the education of an airline passenger
SO Romanica Olomucensia
PY 2015
BP 1
EP 20
VL 27
IS 1
DI 10.5507/ro.2015.001
DE institutional discourse analysis; instructional discourse; pictogram; aviation safety.
AB Airline passengers receive flight safety information from two sources. The first one combines the verbal and gestural codes and takes place before each flight. The second combines the verbal code, in a written form, and the visual code through the safety cards present in the seats of the plane. The aim of this paper is to analyze the relationship between the various codes airlines employ to educate passengers, considering how similar meanings are expressed in them. Data were collected by combining the methodology of participant observation on domestic flights with the analysis of the safety cards used by companies operating in Argentina during the last two decades. The analysis integrates the perspective of institutional discourse analysis, interactional sociolinguistics, and contributions from image theory.
ER